With the proliferation of social media content becomes increasingly difficult to capture the attention of the target . So what to do to increase the chances of it see , appreciate and interact with our message ? How can we differentiate from the competition? On the other hand , what rules to adopt so that the end result of our publication has not the opposite effect to that intended ?
To help , the SS Enterprises met some questions that you should answer before disclosing its publication. The “Do” and “Do not ” of any publication on social networks.
|Social Media Dos and Donts|
Let’s start with ” Do”, or what to do before publishing
1 ) Discovering the hearing
First it is necessary to determine whether the content is directed to an audience in particular . An article on information technology uses a different language on a makeup … , for example. And that’s the first rule . Knowing who the audience is and tailor the language / message.
2 ) Set with the message tone
This is a point that is closely linked to the former. If the message is intended for lawyers and deals with legislation can never be less than serious . On the contrary if the content is about video games, for example , you can use not usable expressions and ironies for all audiences
3 ) Earning value added
And (s ) question ( s) . My content brings something new ? Something different ? Added value in relation to that already circulating on the Internet ? Why should I read this publication ? even more important questions if the message has to source a marketing department . Today, users do not just want to be passive receivers of a blurb . The message has to involve the public, responding to their problems , providing an experience.
4 ) The power of search
The page to which refers the publication is optimized for search engines (particularly Google) ? This means using ( at SEO) keywords. The appropriate . And in the right places . That is, in the title, in the first sentence ( or paragraph) in the meta tags , the image , the link in the body of the publication … without forgetting the use of external links.
5) A good title, a better picture
The saying goes that a picture is worth a thousand words. This is completely true in social networks. Either because many people only read the title is because the same publication can cross borders and be distributed in markets other than the “mother tongue”. This requires extra care in the preparation of the title and the image of choice. Not only have (both) to be appealing as “married” to each other.
6) Finish with a “call to action”
Every publication has a purpose. Whether this is for final consumer or corporate. The goal is to get the reader to do something. Entering a new page, to subscribe to a newsletter, making a download, to get in touch … But that will happen only if, at the end of the publication, there is something that drives. A button that directs the reader to where you want a link or a phrase that refers to a particular attitude. What matters is to be present and to go against the brand / company strategy.
The “Do not ” , or what not to do before publishing
1) Sell, sell, sell
Use social media to engage customers. To inform the other side of the brand / company. Its social aspect. Do not use and abuse of publications to sell products and services. Who is a fan of your page on Facebook, Twitter, Google + or any other network already know your portfolio. It is not necessary always to remind you. Even as it threatens to create a saturation effect and instead of having a satisfied customer has one (or more) dissatisfied.
2) Grammar, this error as India
Read, review and re-re-read any message that intends to place online. Check that you have errors and mostly does not give rise to implied. Avoid having to correct your posts. Remember that the first image is the one that lasts.
3) Oops, wrong content
A good planning of social networking is properly aligned with the communication strategy and the company’s marketing / brand. Not only is it essential to existence in the consistency of message, such as the schedule of publications and their adaptation to the network concerned. So the first step has necessarily to be the definition of the audience. It is what will determine everything else. A teenager requires a different tone of an executive. That probably spends more time checking Twitter a 17 year old.
4) I will buy one there likes
There are brands that fall into the temptation to buy likes, eager to have many followers. The problem is that this is not consistent in time. Even you are not buying customers who see themselves in your brand / company. They are ghost customers who do not bring added value to the page or business. On the contrary. Change the quality of your audience. Worse.
5) Analytical, what is it?
A big mistake is the lack of use of analysis tools available through social networks. They give us valuable information about the audience, the best timing for the publication of messages and their management. It is also possible, in time, realize that the themes that best suit the audience. And this is viable for both organic and publications for paying. Face analytical as more an analysis tool at its disposal and use them to improve their performance.
The use of social networks continues to grow. With audiences and different profiles. The serving on Facebook may not be the most suitable on Twitter. And brands have to start facing the planning of social networks in a more professional manner. And, in case of doubt the best is simply not publish.
And in your company? How is the planning of social networks ?