Planner Keywords: Create the Google Keyword Planner Tool for SEO Search Network

Planner Keywords : Create your search network

Today the theme will be the keywords planner, the first step for those who want to create an ad campaign on Google or then create relevant content to users. Nowadays , technological tools are expanding and increasingly becoming essential for improving performance of various sectors. One of these devices is the keyword planner , which aims to create or expand Search Network campaigns. What does that mean? With keywords planner , the company identifies opportunities , create lists of keywords by multiplying together several listings and can have a performance forecast them .




Keyword Planner Google AdWords Let’s learn how to use Google AdWords. To get started , visit the Keyword Planner, log in or create an account on Google Adwrods , click the Tools tab and keyword planner.

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Using the keyword planner AdWords

I will use as an example a campaign planning for a flower shop. Clicking look for new keywords using a phrase, a website or a category, the user can type a word to start a search. In this case, put Red Roses. We recommend placing a keyword per line, in the case of more than one. Passing this step, we have a segmentation where we can choose other places, in our example will keep coming in default (India). In the language, the english also comes automatically, but you can add other languages. It is recommended to place the English because some machines, even though in India, has the default language in English. There is also the option of doing your keyword research based on Google or Google and search partners, including for example the UOL. We keep the first option in our exercise. Other possible filters are: include any negative word, a period that is, by default, 12 months, and can also be changed, amount of monthly searches, bids (delimit higher bids or lower than that amount), competition and possibilities to include or exclude keywords that contain certain terms. Competition keyword planner Competition can be classified as Low, Medium and High. Low means that few companies , e- commerce sites or buy or sponsor the keyword . In our example, this is what happens with the chosen keyword . If it was classified as high , it means that the keyword is too long or sponsored . The move suggested by Google in the example of Red Roses is low, the house of 26 cents in my account that is configured for euro payments , something close to real one . Rarely it works , but it serves as a parameter. Contextualize the planner keywords When it is assumed that the keyword is good , click Add to Plan and the words start to get listed in the right column . The words follow the suggestions from Google . In the example, they are contextualized to Red Roses , as Red Roses Bouquet , online flower delivery , flower delivery , Beautiful roses and so on. At this point it is possible to understand the possible positive and negative words. In the case of e- commerce , Beautiful roses says nothing to the business and would be a word option negativada . You can also get the same information ( seasonality, amount of monthly searches , suggested bids and so on ) of other keywords and add the terms to the list.

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Made segmentation and customization , Google has a number of relevant information to the searched keyword. You can still perform filtering as in the previous screen , but the strong point here is to note the information that is shown.

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On the first screen , appear keywords grouped by ad group , made automatically. To observe the word group targeted by Google , just click on that group. In our example, realize that not only appears the keyword red roses , but a number of variables involving the word. It is important to note the Ideas tab Keywords that are loose and not grouped . The first keyword is red roses , it was the search term and the keyword planner provides information as seasonality ( search volumes by month ) . It is noticeable that at the end of the year, the number of searches drops , increasing in March , returning to fall in April and increasing in May. The high should be a day of women and mothers. The variables are justified by seasonality. The number of searches performed each month in India for the word Red Roses are 27,100 searches.

Competition keyword planner Competition can be classified as Low, Medium and High. Low means that few companies, e-commerce sites or buy or sponsor the keyword. In our example, this is what happens with the chosen keyword. If it was classified as high, it means that the keyword is too long or sponsored. The move suggested by Google in the example of Red Roses is low, the house of 26 cents in my account that is configured for euro payments, something close to real one. Rarely it works, but it serves as a parameter.Contextualize the planner keywords When it is assumed that the keyword is good, click Add to Plan and the words start to get listed in the right column. The words follow the suggestions from Google. In the example, they are contextualized to Red Roses, as Red Roses Bouquet, online flower delivery, flower delivery, Beautiful roses and so on. At this point it is possible to understand the possible positive and negative words. In the case of e-commerce, Beautiful roses says nothing to the business and would be a word option negativada. You can also get the same information (seasonality, amount of monthly searches, suggested bids and so on) of other keywords and add the terms to the list.

Estimates of spending on the planner keywords With Google AdWords , you can have an estimate ( next , do not) necessary investment for a sponsored link campaign . You must enter a bid (in the example used , Google had suggested 26 cents ) , a fictional budget, for example , in the amount of 30 euros per day and then , you get estimates.

Google reports that in the example, the user will have between 41 to 50 clicks per day and the daily spending between 5 and 6 euros. It does not reach the total daily budget , ie it is not always the payer will use your total daily financial quota. This is related to the search demand verses amount of clicks . In the example, then there is variable from 41 to 50 daily clicks with the keyword red roses , grouped in the ad group. You can have more than 20 keywords, but in this case , there are only five . You can see the keywords in detail, just click the tab Keyword and see amounts of clicks, print quantity , cost, CTR (ratio of clicks to impressions ) , average CPC , average position.

Google AdWords mounts a campaign planning even before it aired. The user can view a variety of information relating to it, obviously it is not an absolute value , only estimates .Mobility in Keyword Planner Anyway , it is important to understand the behavior of keywords. There is another tab called device , which can be understood the total behavior versus mobile. In our example, the 60 daily clicks , it means that about half , or 31 visits will be a desktop or computer and the other party will have their mobile home , mobile or tablets.

It is important to take this into consideration when making a plan as to not have a responsive site or a site that fits the cell , it is significant decrease a focus on mobile devices at 100 % to get a more accurate estimate (if the site only work on desktop and not on mobile phones ) . If the opposite is true and the site is responsive and diminish in real 0 at this point , the estimate is as real as possible , back to the 50 planned clicks. In another tab, you can see the distribution by states . With this tool, anyone who uses the keyword planner can see what are the states that will have a greater tendency to click more times in the ad.

For example, if the company fails to deliver in Paraná, it is possible to plan to adjust this deficiency or delete the status of the campaign. With these tips I believe you can make a good planning of your campaign on Google Adwords. Use and abuse of keywords planner because this tool can bring you very interesting insights for your business . Enjoy this post? Leave your comment, criticism, praise or suggestions and tell us what you think  or You can Connect with SEO Freelance Adwords Developer In Hyderabad.

 




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