Learn Big Data Top challenges for Marketers | Big Data Case Study: The daily lives of marketers today is more complex and challenging. Communication platforms and contact with the customer multiplied, and the data generated by these interactions.
And they increased the challenges of marketers. Even because the customer is now more informed and demanding. No longer satisfied with the passive information. Want interactivity. And customization. And this will force marketers to difficult choices. On the one hand, they can not neglect the mass of Marketing, on the other must be able to meet the needs of existing customers, with the aggravating circumstance that the budgets have not increased. On the contrary, the economic crisis that Europe ( and the world ) through, made ??the companies retransmit their investments in general.
This is where technology, including Big Data and analytics and data visualisation tools. They are the solution to the new challenges of marketers. One of the advantages of using these tools is to know where the budget is being wasted. Where the investment is not getting the expected return .
|Learn Big Data Top challenges for Marketers | Big Data Case Study|
That is, the big data, when combined with the analytical, allows marketing to be more assertive, which, in line with sales, means more business and more revenue.
Today, marketers live a glorious era, with more customer information than ever before, but at the same time more difficult. Because reaches a point where it is flooded with data. Structured and unstructured. The task of making sense of this data is where technology can help. And allow the creation of new approaches.
Recently, a study from Aberdeen, which surveyed 180 marketers revealed that over 40 % of respondents pointed to the effectiveness of their campaigns as the major advantage of the alignment between marketing and IT departments. The ability to direct the actions and thereby achieve better ROI was the second reason given for the use of Big Data and analytical tools.
Earlier this month the US Forbes magazine devoted an article to this subject. With the title of ” Big Data , Analytics And The Future Of Marketing And Sales” states that successful companies use analytics to detect new opportunities ; create links with customers at the beginning of their decision -making process ( studies indicate that about 35 % of pre- purchasing activities B2B based on digital research) ; and have a system / easy and fast infrastructure ( with the increasing use of algorithms automation technologies ) . Since the SAS warns that the use of Big Data technology does not necessarily ( and automatically ) have a better marketing. However, the company says, the potential is there, comparing the Big Data to the secret ingredient of a fabulous recipe.
So that everything works perfectly the need for the technology (in this case the Big Data ) is aligned with the strategy ( Marketing ). A decision that will increase engagement, customer retention and loyalty, as well as the optimisation / Marketing performance.
Already in November 2013, McKinsey created an infographic that explains the various nuances of the current challenges of marketers. Although at that time the social networks were not yet at the height (at least in the USA ) it was already possible to foresee the current scenario.
In other words, marketers live challenging times. The technologies and the data allow us to know better than ever its customers. And interact in a personalised way with them. This means a greater degree of involvement with the company/brand and thus more business.