You may have heard that set up categories and tags to your posts increases the visibility of your website for the search engines and also facilitates the navigation of your readers inside your WordPress site and thus providing a better experience for your visitors.
If you have heard this matter, surely you are wondering how to organize the content of your website in the most efficient way for both your readers and the search engines have easy access to this content. Remembering always that people can only find your site if it is well positioned.
Really categories and tags can help you, and to solve some problem in organizing your content and make it more attractive to visitors. The instant you create a post in WordPress categories and tags are already created is a sign that your content planning has been done, this is a good sign.
But how to make sure that planning is correct? Let’s try to understand the workings of WordPress categories and tags to better explain the correct way to plan the targeting of content to their sites.
What are the categories of WordPress?
The correct definition of the category is the division of their posts in various subjects or folders that allow an organization to set yourself for your content just to know which folder is. Division also allow its users to access the articles only in a particular category desired by them.
Most people put a question items in more than one category. Of course it is possible, and that there is probably a good reason to be able to do it, but in terms of organization does not make sense, and in terms of SEO, having duplicate content on different pages that do not have a hierarchical relationship is something too not considered with a good strategy.
I believe that the solution for those who are faced with a situation like this would be precisely the review of the hierarchy of categories and complementary use of Tags. Do not make their categories a family tree, use a maximum of two levels. If it takes more levels to your content you must use the tags to organize it.
And also see the side of your visitors. Any user browsing a website where the same post appears in more than three categories will have a feeling of being in a disorganized site, you feel frustrated and abandon navigation immediately.
Tags in WordPress
The use of Tags should complement the organization of their categories. Tags should be seen as sub-categories or sub-folders for organizing your content.
In them the information must be targeted for minor details , no less important , but can somehow be used as a subdivision of the categories, and being in more than one of these subdivisions.
Categories and Tags help in SEO?
You cannot expect that just because you have created a reasonable structure of categories and tags that your site will be better positioned. You need to keep in mind what the pages of these categories or Tags will have to submit to search engines and visitors; you need to have built a good SEO strategy for them.
Like the other pages of your site, you want a good positioning, these pages need a good title and appropriate description, besides the fact that you need to evaluate very well the risk of having duplicate content to browsers and allow indexing both categories as tags.
Remember that the use of these Worpdress resources must be entered in its strategy of internal links, because that is how the search engines and visitors identify the existence of these pages. In some case using Categories or Tags in the main menu can be a great strategy for organizing your content.
Check out the tips of using WordPress SEO plugin, the Taxonomy and securities options will help you to make these pages even more attractive to search engines. And be sure to use the plugin to control the indexing and presence Categories and Tags in the sitemap file on your website.
It would be irresponsible for me to say here is better indexing categories and tags, or yes and no the other, as this will depend on the organization that every WordPress manager set for your site. And that is the question.
Categories and Tags on Pages
I find it important to emphasize that it is possible to categorize and put tags also in WordPress pages. This can be done easily with a few minor changes in the source code , or even more simply using the plugin Post Tags and Categories for Pages.
When plugin is activated , the structures of your pages will have all the flexibility that their posts have as the Categories and Tags . This plugin will allow you to use the same content architecture used in posts , it is the same categories and tags.
Why Use Categories and Tags pages ? Why not use? It is a smart and practical way of organization. This need can originate from any situation , will again depend on the content and organization planned by the site manager WP .
Other possibilities Content Division
If you are planning the content of your WordPress site and with these tips you still think of using multiple category levels is very likely that what you need is to use another interesting feature, Custom Post Type, ideal for organizing content in WP . Create new types of articles , content types designed specifically to manage these different content of your posts .
A good example would be to create a content type a type of post only for movies in which it is used, categories and tags themselves to this kind of post. See more information in the Guide series to Create Custom Post Type.