5 KEY POINTS FOR WRITING ON THE WEB! – Producing content to give life to your site/blog is essential, but not easy. By creating content, you allow your target audience to answer their questions. Only, before you immerse yourself in writing, you must take into account certain principles. In this post, we are Suggest some of the Tips for five best key points for Writing on the Web.
Clearly, define your goals!
The first thing to do is to determine your goals:
What message (s) to deliver?
The profile of your users has been defined and your article topic was chosen, you will be able to start your research and write the plan of your article.
Five Key Points for Writing on the Web
Have you gathered all of your information? Your writing can start!
Give punch to your title!
The title of an article is the gateway to your site. This work needs to be managed as a priority and therefore cared for. Prefer a short, simple title because of more eye-catching for the Internet users. And do not forget to insert keywords for your SEO. You can also use numbers such as 5 tips for …, 3 questions to ask for …, etc.
Summarise the basics in your introduction!
The introduction should be rather short, limit it to a single paragraph in which you recount the essential information of your article. The purpose of this paragraph is to hook your reader and make him want to continue reading. He must say that all the answers he seeks are found here in your article.
Your introduction should also contain important keywords in order to reference you.
Play on simple, airy content!
First of all, your reading must deliver all the useful information in a minimum of time because let us remember, the user is volatile and circulates at full speed on the web.
Use paragraphs to cut and purify your article!
An article too heavy, without paragraph, will make reading more difficult and your reader may be discouraged and leave.
Write simple, short sentences that your target audience understands. You should use the bold script to put some keywords in value, as they will be more visible to your web surfers and will help improve your SEO.
Hyperlinks are also important for your content because by inserting them, you will be able to guide your readers towards the desired action (consult a product sheet, read another article, etc …).
Bet on multimedia!
Do not hesitate to insert images, graphics or videos, very useful to fix the attention of the reader. This multimedia space will also contribute to your SEO. Indeed, when you insert an image, you can describe it. Give it a real title with relevant keywords, you’ll improve your visibility on the Net. When Google crawlers crawl your site, they also analyse the titles of your photos.
You have reviewed your article several times and made all necessary corrections. Your article is ready to be relayed on social networks. This communication will generate you traffic on your site and once the article is read, users will also share your content on their networks with the sharing buttons made available to them.