10 Reasons to be Revolutionize Video Content Marketing

Is that in 5 years we will be reading this article or to watch your view? Already we spoke that the video is a strong focus on marketing the brands as well as its new content strategy to generate traffic and engagement.
Nielsen says that 64% of marketers expect the video master their strategies in the near future . But Cisco points out that by 2017, video will account for 69% of all traffic on the Internet available to the consumer.
With data showing much success, one thing is certain : with the rapid growth of online video , companies do not include in their digital marketing strategies will do it , certainly , to their own detriment .
10 Reasons to be Revolutionize Video Content Marketing

The Advantages of Video in corporate marketing strategies:

# 10 SEO Improvement
Use video in your Content Marketing Strategy greatly improves your SEO. According to Com Score, add a video to your website can increase by 53 times the chances of appearing on the first Google search page.
# 9 Captures more consumer attention
The video is naturally engaging and an information overload point, it is vital for companies to offer content that is easy to “digest” and retain.
# 8 Top Engagement
When it comes to potential reach, the video is unparalleled. The Content Marketing Institute is peremptory by stating that video increases by about 10 times the propensity to take the audience to get involved, to incorporate, share or comment on content in blogs or social networks. However, we must always consider the public that we are trying to reach, ensuring that the video is relevant to it.
# 7 Video Growth with new technology
With the increased consumption and video consequent increase in its production technologies is to facilitate the work of the video marketer. We have, for example, the case of auto-replay videos in the news feed of Facebook.
# 6 greater optimization opportunities
How much of your last post blog readers have retained? How many re-read parts of it? How many kept in Pocket and back to read later? Are they shared? The truth is that it is very difficult to answer these questions about the text-based content.
On the other hand, the video has this feedback loop constructed by measuring the click rate, the withdrawal points or the number of times it was viewed.
# 5 Highest retention rate
According to Brain shark, 65% of viewers watch more than ¾ of a video, which is more than we can say about the text-based content. So if you have a message you want to broadcast the video may be the way forward.
# 4 Improves rate of emails click
During the creation of email marketing, marketers are working hard on the copy to contain important information for your customers. But will it produce results? Do recipients want to read it?
more effective emails? Yes please! And a good means may be the use of video that doubles the average rate of clicks.
# 3 Increase accessibility
Although creating a video can take some time and be something expensive, the production of video content has become much more affordable in recent years. Many companies have made the creation of a video something as easy as writing a blog.
# 2 stronger emotional connections
The video is undoubtedly the most powerful way to appeal to the emotions in the online world. It is even the king, because the tone of voice, facial expressions and music give more reality than traditional means.
In the end, after seeing an exciting video, until you can not go out immediately to buy the product, however, and most likely, these emotions will later present, more subtly and subconsciously in the buying process.
# 1 customer conversions increase
The number one reason for not neglecting the video of your content marketing plan is to convert the video. The video converts more customers!
According to a recent survey by Vidyard, 71% of marketers say video conversion rates have a much higher performance than other marketing content. That said, these are more than 10 great reasons not to ignore the power of video.
Do not forget the social networks and their multiple channels. If you want to take full advantage of the video’s potential to facilitate how they can share, comment and find your content!


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